Y’all, I’m irritated.
The internet stays failing us and we believe almost everything we see and hear without doing our own research.
Over the weekend, there were pictures from a Macy’s ad circulating that depicted a Black single-family household headed by a woman and of course, a White family complete with two parents. And another photo that had a gay family with one Black and one White father.
Black Twitter was in an uproar.
BREAKING NEWS @Macys ad has #BlackFamilies #BlackCouples PISSED OFF, talking #BoycottMacys over OBVIOUS DISREGARD for #BlackFamilies Two WHITE families represented. NOT one WHOLE #BlackFamily #MomLife #Racist #StopMakingRacistsRich #MacysParade #MacysBelieve #Macys @racialicious pic.twitter.com/CQxYP4Yhyv
— BlackPressRadio (@BlackPressRadio) November 19, 2018
However, some of Black Twitter missed these pictures and the real Macy’s ad.
Be careful who you follow and what you feed into. @Macys did a beautiful job of capturing the #diversity of family period. Nothing but the truth was captured in the ad. See for yourself and do not feed into what misery people have and try to find something to support it. Namaste pic.twitter.com/QV1kFFXhrU
— Adrienne A. Wallace (@AdrienneWallace) November 18, 2018
But now it’s too late because people have already jumped on the “Boycott Macy’s” bus and the company has issued the usual “we’re sorry” statement.
Question. Why is it that we’re so easily stirred by false outrage and meaningless offenses that we’re quick to want to boycott corporations but slow to attack long-standing and more damaging assaults? Like, why do we continue to give our tax dollars and support to schools that are failing our kids and mistreating our families? (Y’all should’ve known I would go here.)
Because while the internet has us mad at Macy’s, schools are threatening to falsely report parents to child protective services when they disagree with how the school handles their kids.
Kids are committing suicide because they’re being bullied at school.
Keeping it real, the ad pictures are an accurate depiction of the diversity of American families. Why are y’all mad?
And if you are mad enough to protest, how long will it last this time? Because as soon as Nike gave Kap a deal, some of us dropped the NFL protest. Meanwhile, Kap still doesn’t have a contract and with the boost in sales since the ad, Nike is getting money from us and the NFL.
No shade, just honesty.
Bottom line, we don’t have time for fake outrage or the temporary protests. Because we 99 problems and right now, Macy’s ain’t one but education is.
This work isn’t easy. It’s never been easy.
Every day many of us have to find a reason to push through despite being emotionally and physically drained, enduring obstacles, setbacks and opposition and honestly, facing the realization that racism, discrimination and bias permeates every institution in this country. Especially education.
But we keep going for ourselves, our communities, our kids.
So in the spirit of being thankful, I’d like to shout out a few people and organizations that fight alongside me and make it a little easier to persevere.
*rolls out red carpet*
#ThankfulTuesdays #Thanksgiving I just want to take a second to shout out some of the wonderful parents, educators and activists working to fight education inequity for students of color! 🗣️🗣️ROLL CALL! 🎤🎤
— Sis. Peeples Servin' Real Talk 🗣️🙌🏾 (@PeeplesChoice85) November 20, 2018
And most of all, I’m thankful for each and every parent advocate that has the most at stake in this fight and refuse to give up.
I may have forgotten a few but no one’s hard work goes unnoticed. Thank you all for fighting for educational justice and liberation.
SO SHARE IT OUT RIGHT NOW →